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What is $70B Opportunity in India about?
Facebook invested in Meesho, an Indian social commerce platform that connects resellers to customers via WhatsApp and Facebook. Social commerce in India could account for $70B in online retail sales in the next 10 years, more than doubling the current e-commerce market size. Social commerce focuses on lower income customers in non-metropolitan areas and allows small businesses to directly communicate with customers about products through social platforms like WhatsApp without large marketing budgets.
- Author
- Laksh Doshi
- Language
- EN