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Can I read Investigating Factors That Affect the Continuance Use Intention Among the Higher Education Institutions’ Learners Towards a Gamified M-Learning Application on EtoBox?
Investigating Factors That Affect the Continuance Use Intention Among the Higher Education Institutions’ Learners Towards a Gamified M-Learning Application by Rosfuzah Roslan; Ahmad Fauzi Mohd Ayub; Norliza Binti Ghazali; Nurul Nadwa Zulkifli; Siti Noor Haslina Binti Md Latip; Siti Syuhada Abu Hanifah is a Social Sciences article available to read on EtoBox.
What is Investigating Factors That Affect the Continuance Use Intention Among the Higher Education Institutions’ Learners Towards a Gamified M-Learning Application about?
Aim/Purpose: The main purpose of this study is to identify the factors affecting the continuance use intention of gamified m-learning applications by Higher Education Institution (HEI) learners in Malaysia. Background: Mobile learning (m-learning) has been a popular choice among learners in HEIs due to its convenient ‘on-the-go’ concept. On the other hand, embedding gamification elements in m-learning applications help in increasing the users’ interest in continuous use. Therefore, many HEIs have invested in producing their own m-learning products apart from utilizing existing m-learning applications that are widely available online. One of the challenges faced by HEIs is the low technology usage rates towards the ‘in-house’ developed applications, which affect the receptiveness of education stakeholders in investing or maintaining educational applications. Meanwhile, the lack of continuous usage had given a negative impact on their academic-related tasks and performance. Hence, it is important to understand the significant factors that influence learners’ intentions in continuance usage of a gamified m-learning application. This will serve as an insight to the HEIs management rega
Who reads Investigating Factors That Affect the Continuance Use Intention Among the Higher Education Institutions’ Learners Towards a Gamified M-Learning Application?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Rosfuzah Roslan; Ahmad Fauzi Mohd Ayub; Norliza Binti Ghazali; Nurul Nadwa Zulkifli; Siti Noor Haslina Binti Md Latip; Siti Syuhada Abu Hanifah
- Published
- 2023
- Language
- EN
- Field
- Social Sciences