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What is Pengaruh Harga dan Kualitas Oppo about?

This document summarizes a study on the effect of cost perception and product quality on purchasing decisions of Oppo smartphones at Mandiri Handphone Store in Medan, Indonesia. The study aims to determine if cost perception and product quality influence purchasing decisions. It finds that while cost perception does not significantly influence decisions, product quality does have a positive and significant impact. When considered together, cost perception and product quality were found to simultaneously and

Author

erina

Language

EN