About this document

Factors Influencing Consumer Behavior by ruslanaziz is a document available to read on EtoBox.

This document provides an overview of key topics related to marketing and consumer behavior. It defines marketing as the process of creating customer interest in products and services. Consumer behavior examines why and how people make buying decisions, influenced by cultural, social, personal and psychological factors. These include cultural influences like subculture and social class, as well as social factors like family and peer groups. Personal factors incorporate age, occupation, lifestyle and persona

Author

ruslanaziz

Language

EN