About this document
Pepsi by Ahsan Sohail is a document available to read on EtoBox.
The document discusses emerging trends in the beverage industry. Functional beverages focused on health and wellness are experiencing strong growth, while traditional soft drinks are losing volume. Major beverage companies like Coke and Pepsi are diversifying their portfolios through acquisitions of brands offering functional benefits. Energy drinks and shots are helping drive growth in the energy drink category. New brands are also emerging in areas like enhanced water and relaxation beverages using ingred
- Author
- Ahsan Sohail
- Language
- EN