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What is Sello Rojo Coffee Market Analysis about?

The document presents an analysis of Sello Rojo coffee produced by COLCAFE S.A.S. It explains that the coffee comes from Ethiopia and is consumed at around 14 million cups daily in Colombia. Sello Rojo mainly competes with Nescafé and is recognized for its aroma, texture, and flavor at affordable prices. It is offered in varieties such as ground, decaffeinated, and flavored.

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