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What is Understanding Value Gap 2 Metrics about?

1) Value Gap 2 refers to the areas of customer dissatisfaction or pain points that cause customers to feel unhappy or switch. 2) To identify Value Gap 2, success metrics are defined for a customer group, core job, and core job context to determine where customer dissatisfaction lies. 3) Examples show defining metrics for listening to music on the go and determining variables that affect the metrics to identify value gaps and do customer research for validation.

Author

Shavika

Language

EN