About this document
Best Buy by Anantha Bhairavi Mahendrakumaran is a document available to read on EtoBox.
Best Buy has struggled with the issue of "showrooming", where customers visit physical stores just to test products but purchase them cheaper online. This has reduced sales for Best Buy. In response, Best Buy has blocked showrooming apps, offered exclusive products, created its own shopping app, price matched competitors, and educated customers on the value of purchasing in-store. The document discusses whether Best Buy should keep its policy of price matching competitors.
- Author
- Anantha Bhairavi Mahendrakumaran
- Language
- EN