About this document
Touch Interfaces and Endowment Effects by Melike Dirikoç is a document available to read on EtoBox.
This document discusses how different touch interfaces like touchscreens, touchpads, and tablets can influence psychological ownership and the endowment effect for consumers. It proposes that direct touch interfaces like touchscreens increase perceived psychological ownership more than indirect interfaces like touchpads and mice. This increased psychological ownership then magnifies the endowment effect. The relationships between touch interface and psychological ownership are also moderated by how importan
- Author
- Melike Dirikoç
- Language
- EN