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About this Arts and Humanities article
The Potential of Inoculation in Promoting Resistance to the Effectiveness of Comparative Advertising Messages by Pfau, Michael is a Arts and Humanities article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Arts and Humanities.
- Author
- Pfau, Michael
- Publisher
- Taylor and Francis Group; Informa UK (Taylor & Francis); Routledge; Informa UK Limited (ISSN 0146-3373)
- Published
- 1992
- Language
- EN
- Field
- Arts and Humanities (Social Sciences)