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What is Total Market Demand Forecasting Steps about?

The document outlines a 4-step process for forecasting total market demand: 1. Define the market by understanding product substitution, competition, and conducting market research. 2. Divide the market into component parts using a tree diagram to identify major, minor, and negligible contributors to consumption. 3. Forecast demand drivers using statistical techniques to analyze industry and macroeconomic factors. 4. Conduct sensitivity analyses to quantify strategic risks and create scenarios to acco

Author

shreya srivastava

Language

EN