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What is Market Segmentation of Saffola Edible Oils about?

This document discusses Saffola, an edible oil brand in India. It provides an introduction to the brand and its focus on heart health. A survey was conducted asking questions about oil brand usage and preferences. The conclusions indicate that health is a primary factor for most people when choosing an oil brand. The document then covers market segmentation, targeting, positioning and SWOT analysis for Saffola. It segments the market geographically and demographically, and targets urban Indian consumers. It

Author

shubhanshu sharma

Language

EN