About this document
Social Media by rm6880046 is a document available to read on EtoBox.
This study examines the impact of social media on tourism in Punjab, highlighting how platforms like Facebook and Instagram have transformed tourism marketing and engagement. It discusses the role of user-generated content in promoting cultural festivals and attractions, while also addressing challenges such as maintaining authenticity and managing overtourism. The findings suggest that social media can enhance visibility for lesser-known destinations, contributing to a more balanced tourism approach in the
- Author
- rm6880046
- Language
- EN