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Millennials and Food Vlogger Reviews by yashsharma696966 is a document available to read on EtoBox.
This study investigates the influence of food vlogger reviews on the purchase intentions of Indonesian Millennials, utilizing the Technology Acceptance Model (TAM) to analyze their post-adoption behavior. Findings indicate that perceived benefits, mobile app usefulness, and perceived enjoyment significantly affect Millennials
- Author
- yashsharma696966
- Language
- EN