About this document
Retail Relationship Building Strategies by Panembahan Salokatama is a document available to read on EtoBox.
This document discusses the significance of building and sustaining relationships in retailing by emphasizing the importance of value and customer experience across various channels. Retailers face challenges in personalizing experiences and must navigate customer expectations to maintain loyalty, which can be influenced by both attitudinal and behavioral factors. The text also outlines the retail value chain, customer service elements, and the role of technology in enhancing communication and relationships
- Author
- Panembahan Salokatama
- Language
- EN