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What is International Marketing Concepts and Strategies about?

This document outlines topics related to international marketing for an MBA course. It defines international marketing and compares it to domestic marketing. It also covers the need for and advantages of international marketing. Additional topics include international trade, trends in foreign trade, the international market environment, the role of multinational corporations in international trade, forms of foreign direct investment and exporting, marketing processes in transitional economies, strategies fo

Author

bhanu.chandu

Language

EN