Can I read Conducting Research Surveys via E-mail and the Web on EtoBox?

Conducting Research Surveys via E-mail and the Web by Schonlau, Matthias, 1967-; Fricker, Ronald D., 1960-; Elliott, Marc N., 1966- is a book available to read on EtoBox.

What is Conducting Research Surveys via E-mail and the Web about?

"Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may be preferable to mail or telephone surveys when a list of e-mail addresses for the target population is available, thus eliminating the need for mail or phone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations that are difficult to reach by traditional survey methods. Web surveys are conducted more quickly than mail or phone surveys when respondents are contacted initially by e-mail, as is often the case when a representative panel of respondents has been assembled in advance. And,

Author

Schonlau, Matthias, 1967-; Fricker, Ronald D., 1960-; Elliott, Marc N., 1966-

Publisher

RAND Corporation, The

Published

2002

Language

EN

ISBN

9780833032263

Subjects

Reference, Science, Computer Science