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About this Business, Management and Accounting article
How Advertising Slogans Can Prime Evaluations of Brand Extensions by David M. Boush is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- David M. Boush
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley (ISSN 0742-6046)
- Published
- 1993
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)