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Electronic Value Exchange 1 Preface 4 What is Visa? 5 Why Visa? 6 Purpose of the Book 7 What This Book is Not 9 Sources and Methods 10 Structure of the Book 11 Acknowledgements 13 Contents 15 List of Interviewees 19 Acronyms 21 Setting the Stage: Money, Credit, and Payments in America 24 The Federal Reserve System and National Check Clearing 25 Early Charge Cards 29 Western Union and the Department Stores 30 The Oil Industry 33 The Airline Industry 34 Travel and Entertainment Cards 35 Diners Club 35 American Express 39 Bank-Issued Credit Cards 40 Early Bank Charge Card Systems 41 The BankAmericard 42 "The Drop" 44 Other Bank Credit Card Systems 47 National Bankcard Associations 49 Conclusion 51 Associating: Dee Hock and the Creation of the Organization 52 Problems in the Licensing Program 52 A Typical Transaction in 1968 53 Operational Problems 55 Authorization, Floor Limits, and Fraud 56 Clearing and Settlement of Interchange Transactions 58 Organizational Problems 60 Tensions Come to a Head 62 Dee Hock 62 Hock's Personality 63 Views on Organizations 65 Views on the Nature of Money 67 Creation of National BankAmericard Inc. 68 Organizational Dreams 69 Organizational Realities 72 A

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EN