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What is Understanding Cultural Risks in Business about?

This document discusses key aspects of culture that are important for understanding cultural environments in international business. It defines culture as the values, beliefs, customs, arts, and other products of human thought that characterize a society. Culture shapes behaviors and affects daily life. It also discusses cultural risk that can arise from cultural misunderstandings. The document outlines several dimensions of culture, including values and attitudes, manners and customs, perceptions of time a

Author

Kent Jerome Salem Panubagan

Language

EN