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What is Customer Loyalty Factors in Punjab Banking about?

This research examines the factors influencing customer loyalty in the banking sector of Punjab, Pakistan, focusing on customer satisfaction, brand trust, perceived price, and service quality. The study utilizes a survey method with a 5-point Likert scale and finds that these factors significantly impact customer loyalty, which is crucial for the profitability and sustainability of banks. The results indicate a strong correlation between customer loyalty and the identified variables, confirming the hypothes

Author

reginaikmanila

Language

EN