About this document
Attitude Formation and Change Insights by urvashiseth is a document available to read on EtoBox.
This chapter discusses attitudes, their formation, and methods for changing them. It covers: 1) Attitudes are evaluations of objects, people, or ideas that guide thoughts and behaviors. They are formed through cognition (thinking) and affect (emotion). 2) Cognitive models of attitude formation include the Cognitive Response Model and the Theory of Reasoned Action (TORA). TORA uses beliefs and social norms to predict behavioral intentions. 3) Attitudes can be changed cognitively by targeting beliefs, eva
- Author
- urvashiseth
- Language
- EN