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The document describes the Quantitative Strategic Planning Matrix (QSPM) method, a strategic management approach that analyzes and compares alternative strategies. It is part of the third stage of strategic formulation and uses inputs from the first two stages. The QSPM method objectively selects the best strategy through assigning weights to key internal and external factors, identifying alternative strategies, determining attractiveness scores for each strategy, and computing total attractiveness scores t

Author

siddeshgoregaonkar

Language

EN