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About this nonfiction
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention by Daugherty, Terry M. is a nonfiction available to read on EtoBox.
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Daugherty, Terry M.
- Publisher
- 2001.
- Published
- 2001
- Language
- EN
- Category
- nonfiction
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