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What is The Influences Between Social Media Usage Toward Online Purchase Intention Among Netizen in Malaysia about?

This study examines how social media influences online purchase intentions among Malaysian consumers, revealing a positive correlation between social media characteristics such as community involvement, usefulness, and openness with purchase intentions. A survey of 712 respondents demonstrated that these attributes significantly enhance consumer engagement in online shopping. The findings suggest that optimizing social media strategies can improve marketing effectiveness and consumer behavior in Malaysia.

Author

Meysam MN

Language

EN