About this document

Social Media by Mirza Junaid is a document available to read on EtoBox.

This document discusses the role of social media and demographic factors on consumer identity construction. It presents a conceptual framework that shows how consumer perception, demographic factors, organizational distinctiveness, prestige, and tenure can influence virtual interaction, purchase behavior, and post-purchase behavior. Two hypotheses are presented: H1 proposes that perceived support positively affects consumer perception of an organization, and H2 proposes that identity synergy positively affe

Author

Mirza Junaid

Language

EN