About this document
Marketing Mix and Segmentation Overview by ch meghana is a document available to read on EtoBox.
The document discusses the marketing mix or 4 Ps of marketing which are Product, Price, Place, and Promotion. It provides definitions of marketing mix from various experts and describes each of the 4 Ps in detail, giving examples. The document also covers market segmentation and the different bases used for segmentation including geographic, demographic, socio-economic, psychographic, and behavioral.
- Author
- ch meghana
- Language
- EN