About this document
Statistical Models for Clickstream Analysis by Sarbani Dasgupts is a document available to read on EtoBox.
This document discusses statistical models for analyzing clickstream data from web logs. It describes analyzing the sequences of web pages visited by users to understand navigation paths and predict future page views. Specifically, it covers using support and confidence metrics to identify common multi-page sequences in the data and likely page transitions conditioned on previous views. These statistical techniques can provide insights into user behavior on a website but have limitations for forecasting new
- Author
- Sarbani Dasgupts
- Language
- EN