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This thesis examines the representation of masculinity, performance, and social validation within meme culture, particularly focusing on the Sigma Grindset archetype. It employs multimodal discourse analysis to explore how memes reflect and shape societal norms around masculinity, emphasizing themes of individualism and productivity while critiquing the implications for mental health and social relationships. The study aims to contribute to feminist critical discourse analysis by analyzing domestic violence

Author

loissihombing21

Language

EN