Can I read RK Swamy Advertising Overview on EtoBox?

RK Swamy Advertising Overview by Avik Naskar is a document available to read on EtoBox.

What is RK Swamy Advertising Overview about?

R.K. Swamy was a pioneering figure in the Indian advertising industry. He started his career in 1940 with J. Walter Thompson in India and helped establish their presence in South India. In 1973, at age 50, he started his own agency, R.K. Swamy Advertising Associates. The agency pioneered concepts like total communication systems and helped open up the public sector category to advertising. It joined the global BBDO network in 1986. R.K. Swamy BBDO aims to help clients achieve their marketing goals through s

Author

Avik Naskar

Language

EN