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What is Nudge Theory for Juhu Beach Waste Management about?

This document discusses the application of Nudge Theory to improve waste management at Juhu Beach in Mumbai, highlighting the urgent need for effective waste disposal strategies due to increasing pollution. The authors propose enhancing the visual appeal of waste disposal options and implementing behavioral nudges to encourage better waste management practices among beachgoers. Challenges such as limited data, resource constraints, and cultural norms are acknowledged as potential obstacles to the successful

Author

Rashi

Language

EN