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Showbiz Politics : Hollywood in American Political Life by Kathryn Cramer Brownell is a book available to read on EtoBox.

What is Showbiz Politics : Hollywood in American Political Life about?

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Cramer Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to ra

Author

Kathryn Cramer Brownell

Publisher

Chapel Hill [North Carolina]: The University of North Carolina Press

Published

2014

Language

EN

ISBN

9781469619811

Subjects

Performing Arts, History, Sociology