About this document

Automotive Retail Market Evolution Insights by Lukas is a document available to read on EtoBox.

The conventional automotive retail market is structured around franchise agreements between manufacturers and retailers that assign exclusive territories to retailers. This leads to excessive distances between retailers and high costs. The industry has evolved with virtual reality shopping experiences and a focus on improving the customer buying process. The automotive industry is currently in the mature phase of its life cycle, with intense competition and a focus on maintaining market share and profits. C

Author

Lukas

Language

EN