Can I read Marketing: Creating Customer Value on EtoBox?

Marketing: Creating Customer Value by Mubarak is a document available to read on EtoBox.

What is Marketing: Creating Customer Value about?

This document summarizes key concepts from a marketing textbook chapter, including: 1) Marketing is the process of creating value for customers and building relationships to capture value in return. The marketing process follows a five-step model. 2) Needs, wants, and demands were differentiated - needs are basic deprivations, wants are shaped by culture, and demands have buying power backing them. Marketers cannot create needs. 3) Market offerings can include products, services, information, experienc

Author

Mubarak

Language

EN