Can I read Behavioral Economics For Dummies® on EtoBox?

Behavioral Economics For Dummies® by Morris Altman; Safari, an O'Reilly Media Company is a business book available to read on EtoBox.

What is Behavioral Economics For Dummies® about?

**A guide to the study of how and why you __really__ make financial decisions**While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in __Behavioral Economics For Dummies__, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, __Behavioral Economics For Dummies__ offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. * A friendly introduction to the study of how and why people really make financial decisions * The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decisi

Who reads Behavioral Economics For Dummies®?

Author

Morris Altman; Safari, an O'Reilly Media Company

Publisher

For Dummies

Published

2012

Language

EN

ISBN

9781118089712

Category

business

Subjects

Economics, Finance, Business

Rating

4.3 / 5 (64 ratings)

Updated

2026-03-14