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What is Red Wine Quality Perception Study about?
Extrinsic attributes such as price, awards, and origin are responsible for red wine quality perception among consumers. A study examined quality perceptions of consumers in France and Spain for wines from two regions, La Rioja in Spain and Côtes du Rhône in France. The results showed that country of origin is the most important extrinsic cue for less involved consumers, while more involved consumers with higher wine knowledge use a wider range of cues to assess quality. Consumers
- Author
- Erick Saldaña Villa
- Language
- EN