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Short Video Marketing in Tourism by Chandni is a document available to read on EtoBox.

What is Short Video Marketing in Tourism about?

This study explores the impact of short video marketing on travel intentions, focusing on the interplay between visual perspective, visual content, and narration appeal. Through two experiments, it finds that a first-person perspective combined with activity-centric content enhances travel intentions, especially when paired with rational narration. The research contributes to understanding short video marketing in tourism and offers insights for marketers on effective promotional strategies.

Author

Chandni

Language

EN