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What is Conjoint Analysis in Marketing Strategy about?

Conjoint Analysis is a multivariate technique used by marketers to determine the utility or value that consumers place on various attributes of a product or service. By analyzing consumer preferences for different combinations of product features, marketers can identify the optimal combination that maximizes overall utility. The process involves selecting attributes, determining their levels, and ranking combinations to derive utility values for informed product design and marketing strategies.

Author

la liga

Language

EN