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What is Heuristics in Decision Making Explained about?

This document discusses heuristics in decision making. It begins by explaining that heuristics is an alternative approach to decision making compared to rational choice theory. Heuristics involves using rules of thumb and experiential thinking rather than fully analyzing all alternatives. The document then reviews literature challenging the rational model and identifying biases that influence decision making. It discusses how heuristics is a commonly used approach in practice and offers opportunities for fu

Author

Asty Astiti

Language

EN