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What is Customer Satisfaction in Online Shopping about?
This document summarizes a study on customer satisfaction with online shopping. It discusses the emergence and growth of online shopping and reviews literature on factors influencing consumer online shopping behavior. The study aims to analyze demographic characteristics of respondents and their preferences for online products. It involved collecting primary data through surveys of 150 online shoppers in Erode city, India. Statistical analysis methods like percentage analysis and ranking were used to analyz
- Author
- AVISEK CHAUDHURI
- Language
- EN