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TATA Sky vs Dish TV: A Comparative Study by Rushi Prajapati is a document available to read on EtoBox.

This document is a research proposal that compares TATA Sky and Dish TV direct-to-home (DTH) services. It was submitted by 6 students for their MBA program. The proposal includes a problem statement on why customers prefer TATA Sky over Dish TV. The research objectives are to understand customer awareness, perception, preference, satisfaction levels, and buying decision factors regarding TATA Sky and Dish TV. A literature review covers previous studies on the DTH market, factors influencing customer choice

Author

Rushi Prajapati

Language

EN