About this document
Bay Madison Marketing Research Analysis by pavan is a document available to read on EtoBox.
The document summarizes three proposals for conducting marketing research on Rill cleaning product for Bay Madison Inc. National Research Associates proposed a large-scale study using various methods including surveys and lab tests costing $52,000. Progressive Research Group proposed a consumer study interviewing 750 households nationwide to understand brand perceptions and habits, costing $23,900. While the lowest bid, concerns over inexperience mean National Research Associates
- Author
- pavan
- Language
- EN