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Behavioral Economics in Marketing by Deepak Jangid is a document available to read on EtoBox.

What is Behavioral Economics in Marketing about?

The document discusses how principles of behavioural economics can be applied to marketing problems. It explains that behavioural economics aims to reconcile economic theories with findings from behavioural sciences by incorporating more realistic psychological assumptions about human decision making. Classical economic models often assume rational decision making, but behavioural economics recognizes that people can be emotional, impulsive, and make inconsistent or irrational choices. The document then out

Author

Deepak Jangid

Language

EN