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Tribalization in Business Transformation is a document available to read on EtoBox.

This document summarizes a study on using communities and social networks to drive transformational change in businesses. The study found that communities can dramatically increase revenue per customer by 50% and product introduction success ratios. It also found that communities amplify all business activities, increasing effectiveness and decreasing costs. However, the study noted that many large companies underinvest in communities. It concluded that communities should transform marketing and business pr

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