About this document
Blue Ocean Strategy for Business Growth by Andres Ariza is a document available to read on EtoBox.
The blue ocean strategy book discusses new business strategies called "blue oceans" as alternatives to traditional "red oceans" where competition is fierce. It explains how developing new ideas and innovations in uncontested markets (blue oceans) can lead to exponential growth and higher profits. Traditional markets (red oceans) focus only on outcompeting rivals through lower costs. The book promotes creating new value for customers in blue ocean spaces with no competitors instead of competing directly in e
- Author
- Andres Ariza
- Language
- EN