About this document
Micro-Influencers in Cosmetic Marketing by Chinh Đặng Lệ Ngọc is a document available to read on EtoBox.
The document provides an overview of influencer marketing, focusing on the definition and types of influencers, particularly micro-influencers, and their characteristics such as authenticity, expertise, and attractiveness. It discusses the advantages and challenges of using micro-influencers in marketing, especially in the cosmetic industry, and highlights the significant role of social media in shaping beauty standards and consumer behavior. Additionally, it references previous studies on the impact of inf
- Author
- Chinh Đặng Lệ Ngọc
- Language
- EN