About this document
Impact of ATL Campaigns During COVID-19 by Abe Axle is a document available to read on EtoBox.
This study analyzes the impact of above-the-line (ATL) campaigns conducted by Reliance Trends, a major Indian retailer with over 777 stores, during the COVID-19 pandemic. The objectives were to understand the effectiveness of ATL campaigns on customer satisfaction, preference, and catchment areas, and to compare campaigns to major competitors. The research methodology involved descriptive analysis of primary data from 200 respondents and secondary company data collected through judgmental sampling and analy
- Author
- Abe Axle
- Language
- EN