Can I read Transmedia Brand Storytelling : Immersive Experiences From Theory to Practice on EtoBox?

Transmedia Brand Storytelling : Immersive Experiences From Theory to Practice by Karen E. Sutherland, Richie Barker is a nonfiction available to read on EtoBox.

What is Transmedia Brand Storytelling : Immersive Experiences From Theory to Practice about?

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Who reads Transmedia Brand Storytelling : Immersive Experiences From Theory to Practice?

Author

Karen E. Sutherland, Richie Barker

Publisher

Palgrave Macmillan

Published

2023

Language

EN

ISBN

9789819940004

Category

nonfiction

Subjects

Marketing, Business, Design