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About this Business, Management and Accounting article
A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm by McIntyre, S. H.; Sutherland, M. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- McIntyre, S. H.; Sutherland, M.
- Publisher
- SAGE Publications (ISSN 1470-5931)
- Published
- 2002
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)