Can I read Market Basket Analysis Techniques on EtoBox?

Market Basket Analysis Techniques by [email protected] is a document available to read on EtoBox.

What is Market Basket Analysis Techniques about?

This document summarizes a research paper that analyzes market basket data from a supermarket using association rule mining algorithms. It describes how market basket analysis can reveal purchasing patterns that allow retailers to improve marketing and increase sales. The paper evaluates the Apriori and FP-Growth algorithms on a real supermarket dataset to determine which is faster at finding common item combinations. Key findings are that FP-Growth is around 5 times faster than Apriori as it does not requi

Author

[email protected]

Language

EN